01 — Introduction
Bridging traditional systems and decentralised technology
With a strong focus on security, speed, and accessibility, MST aims to bridge the gap between traditional systems and decentralised technologies. This brandbook defines how our identity is expressed — consistently, confidently, and recognisably — across every medium we appear in.
Innovation
Cutting-edge blockchain infrastructure built for what comes next.
Trust & Security
A reliable and transparent ecosystem at every layer.
Scalability
Engineered from the ground up for mass adoption.
Community-Driven Growth
Empowering developers and users globally.
Brand Personality
Tone of Voice
- →Clear and confident
- →Tech-forward yet simple
- →Educational, not complex
- →Vision-led and inspiring
02 — Logo Identity Usage
One identity, applied consistently
Featuring “MST Blockchain” within a bold, tech-driven identity, our logo represents trust, decentralisation, and the future of digital ecosystems. It reflects our commitment to secure, transparent, and scalable blockchain solutions, ensuring a consistent and professional brand presence across all mediums.
Feeling
Secure, futuristic, empowering
Depiction
Decentralisation, trust, and digital ownership
Terminology
Innovative, reliable, cutting-edge
Do
- ✓Apply the logo consistently across all platforms for a strong, trustworthy presence.
- ✓Maintain clear space of 2x the mark height on every side.
- ✓Use the single-colour variant when printing on dark or limited-colour backgrounds.
- ✓Preserve legibility at every size — the logo is built to scale from 100% down to 25%.
Don't
- ✕Do not stretch, skew, or alter the proportions of the mark.
- ✕Do not recolour the logo outside the approved brand palette.
- ✕Do not place the logo on busy imagery where contrast is compromised.
- ✕Do not rebuild or re-typeset the letter mark in another typeface.
03 — Brand Colour
Strength, innovation, and a modern digital identity
Each colour has been carefully selected to represent our vision, tone, and positioning in the Web3 and blockchain ecosystem. Click any swatch to copy its hex value.
Primary Palette
Deep Red
#9D1C1F
- RGB
- 239, 55, 52
- CMYK
- 0, 33, 100, 0
Power, ambition, and energy. The core brand colour, used to highlight key elements and create strong visual impact.
St. Patrick's Blue
#28276B
- RGB
- 42, 43, 106
- CMYK
- 100, 98, 25, 16
Trust, technology, and intelligence. Reinforces our blockchain foundation and professional credibility.
Charcoal Black
#171717
- RGB
- 21, 30, 63
- CMYK
- 75, 68, 67, 90
Used for backgrounds and depth, creating a bold and premium look.
Pure Black
#000000
- RGB
- 0, 0, 0
- CMYK
- 75, 68, 67, 90
Adds contrast and enhances readability while maintaining a sleek, modern aesthetic.
Light Grey
#EDEDED
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Provides balance and clarity. Used for backgrounds, spacing, and to keep content clean and readable.
Secondary Palette
Deep Maroon
#770101
- RGB
- 35, 44, 51
- CMYK
- 80, 67, 57, 61
English Violet
#52048E
- RGB
- 69, 60, 90
- CMYK
- 75, 72, 42, 31
Ghost White
#E8EBF7
- RGB
- 235, 235, 246
- CMYK
- 7, 5, 0, 0
White
#FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Gunmetal
#45425A
- RGB
- 170, 190, 216
- CMYK
- 20, 15, 16, 0
04 — Logo Variations
A suite built to work everywhere
Brand assets encompass all visual elements of our identity, including the logo and its variations. Each version exists so the mark stays legible and correct in the space it is given.
Logo Media Kit
Click any asset to download the PNG
Primary Logo — Horizontal
The main lockup. First choice wherever width allows.
Primary Logo — Stacked
Vertical lockup for tighter spaces — cards, mobile.
Picture Mark
The pyramid symbol alone. Avatars, favicons, app icons.
Letter Mark
Wordmark only, for use alongside an existing symbol.
Without Tagline
Use these where the strapline would be too small to read — app icons, favicons, navigation bars, and compact placements.
Horizontal — No Tagline
The horizontal lockup without the strapline, for small sizes and dense layouts.
Stacked — No Tagline
Vertical mark and wordmark, no strapline.
Stacked — No Tagline, Reversed
Single-colour version for dark surfaces.
Reversed / Single-Colour
Use these on dark backgrounds, photography, or wherever colour options are limited.
Horizontal — Reversed
For dark backgrounds and photography.
Stacked — Reversed
Vertical single-colour lockup.
Picture Mark — Reversed
Single-colour symbol for dark surfaces.
When to use each
Primary Logo
The main logo used for the majority of branding applications. Always the first choice where space allows.
Letter Mark
A stylised monogram of the brand initials — “MST” — using clean, modern letterforms that reflect our technological and innovative nature.
Picture Mark
The icon-based symbol most commonly associated with the brand, designed to be instantly recognisable across digital platforms.
Horizontal / Vertical
Layout variations oriented for the space available — stacked vertically for business cards and mobile apps, horizontal for wide placements.
Submark
An icon or symbol extracted from the primary logo, for compact placements such as avatars and favicons.
Single-Colour Logo
A one-colour version for limited-colour situations, such as printing on dark backgrounds or single-ink production.
Sizing
The logo is built to resize while maintaining quality. Clear space of 2x is maintained on every side, and the mark remains legible across the standard scale steps below.
100%75%50%25%05 — Typography
The art and technique of arranging written language
Primary Font
Lato
Geometric with humanist curves. Modern, professional, versatile — with medium x-height and slightly varied stroke weight.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$<>?
Secondary Font
Poppins
Friendly, approachable, neutral. A geometric base with friendly curves, high x-height, and consistent monolinear strokes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$<>?
Hierarchy
06 — Applications
The identity in the world
How the brand is expressed across print, merchandise, outdoor, digital, and product surfaces.
06
Print Media
Business cards, letterheads, and envelopes. White provides a clean, neutral base that lets other design elements stand out and creates a sense of openness.
07
Merchandising
Stationery, shopping bags, t-shirts, and printed mugs. Eye-catching displays and compelling visuals with clear signage and well-organised presentation.
08
Outdoor
Out-of-home advertising uses bold headlines that read from a distance, strong relevant visuals, and colour psychology to communicate in public spaces.
09
Website
Primary: Deep Red, St. Patrick's Blue and White. Secondary: Deep Red, Ghost White, Powder Blue, English Violet and White. Generous use of white space is a must.
10
Mobile Experience
Secure wallet integration, validator dashboard, fractional node ownership, real-time network insights, and enterprise access — delivered in a seamless Web3 experience.
11
Icons
Minimalist icons that integrate seamlessly into brand assets. Clean lines and precise shapes enhance legibility and remain visually appealing in any context.
07 — Contact
Questions about brand usage?
Address
Masterstroke Technosoft Pvt. Ltd.
Kohinoor World Towers, Unit No. 403, Tower 3,
Opp. Empire Estate, Old Mumbai–Pune Highway,
Pimpri Colony, Pune, Maharashtra,
INDIA – 411019
Contact
+91 91122 28904www.mstblockchain.comThis brandbook reflects the MST Blockchain visual identity for the 2026–2027 style period.